About us

Movement means life. In a world that is increasingly adopting faster rhythms in all aspects, it is impossible to remain stagnant.
The BAYA family has been in the clothing industry since 1960. Considering the fast pace of today's society, as well as the importance of an active lifestyle in everyday life, the need arose to creatively join this movement. Thus, in 2016, BAYA was born with the sole purpose of making women feel stronger, more unique and more beautiful during their athletic adventures.
BAYA is the motto of BE AS YOU ARE . Because at BAYA our diversity is what makes the difference. Each person is unique and we try to express this uniqueness through our clothes. Because fashion is constantly evolving and so are we.
We design for the future with consciousness and awareness, sustainability as a core and recycled raw materials. An ethical and sustainable sportswear brand with specific principles that define it. There is a conscience towards the planet, animals, people and the environment we live in. With full awareness of the human impact on the world. How the clothes are made determines the subsequent values of the brand and what it stands for. This starts with the product itself from the first steps of its production. We create clothes with environmentally friendly materials. We contribute positively to limiting destructive human intervention in nature and social responsibility.

High-quality fabrics , skin-friendly , offering the support that is appropriate for a sporting or non-sports activity. Extremely protective as it offers UV sun protection (SPF 50+) but also offering the right muscle compression that slows down the creation of lactic acid, thus allowing a faster restoration of the natural structure of the muscle. Try it now! To feel confident with whatever you wear, thus allowing you to fully dedicate yourself to your exercise without feeling uncomfortable. Exceed your limits. At the same time, we want to help our #bayaathletes achieve their goals with clothes that support their sporting needs while respecting sustainability. Because for some it is a trend, for us it is a necessary condition.
At the same time, we are creating a collection of clothes and blouses made from organic cotton . It is grown without the use of toxic pesticides or fertilizers. Organic cotton is durable, smooth, long-lasting and kinder to the skin than regular cotton. By using organic fabrics, we help reduce our environmental impact and improve the lives of textile workers around the world. Another very positive feature is that it uses less water. Organic cotton farms are certified by third-party organizations for using approved methods without spraying toxic chemicals on their crops. Approximately 25% of the world's pesticide use and over 10% of the world's pesticides go to cotton crops. Some of these chemicals are considered to be the most toxic chemicals in the world. Health risks from pesticide exposure include birth defects, reproductive disorders, and a weaker immune system.
We adopt practices that cause little or no harm to the natural environment , join us in our effort. With every purchase you make the world a better place. Our vision is for organic fabrics to become an important and integral part of our everyday lives, improving the lives of people and the environment.